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Strategic Management of Technological Innovation

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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
(Rak 4)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658. 4 SCH s

Penerbit

: The McGraw-Hill Companies., 2013

Deskripsi Fisik

314p

Bahasa

English

ISBN/ISSN

978-007-132644-5

Klasifikasi

658. 4 SCH s

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4th Edition

Subjek

STRATEGIC MANAGEMENT

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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