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Creativity and Strategic Innovation Management
Many organisations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organisations are to fashion suitable management responses. In a highly competitive and globalised scenario, business creativity provides the spark that fosters the development and implementation of innovation and organisational change.
Lokasi: Ruang Koleksi Umum
Rak: 4
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