Trrl Lr 825

TRRL has studied the effects of a distribution of bus service information leaflets, to determine whether expenditure on such activities can be justified by resultant increases in traffic. Principal findings were that the extra revenue attributable directly to the information leaflet was some four times the cost of production and distribution. Patronage on the bus services in the area covered by the information leaflet was up by 13 percent four weeks after distribution and was still detectably above the pre-distribution level 17 weeks after distribution. Additionally, extra rural interchange traffic was generated at points where the services connected.